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	<title>TravelBlog</title>
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	<link>http://travelwatch.wordpress.com</link>
	<description>Travel Industry Marketing Thoughts &#38; Comments</description>
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		<title>TravelBlog</title>
		<link>http://travelwatch.wordpress.com</link>
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			<item>
		<title>Everyone needs an elevator pitch</title>
		<link>http://travelwatch.wordpress.com/2007/07/30/everyone-needs-an-elevator-pitch/</link>
		<comments>http://travelwatch.wordpress.com/2007/07/30/everyone-needs-an-elevator-pitch/#comments</comments>
		<pubDate>Mon, 30 Jul 2007 17:34:55 +0000</pubDate>
		<dc:creator>Frank</dc:creator>
				<category><![CDATA[Travel Marketing]]></category>

		<guid isPermaLink="false">http://travelwatch.wordpress.com/2007/07/30/everyone-needs-an-elevator-pitch/</guid>
		<description><![CDATA[My shtick is marketing, not sales but a big part of being and staying in business is selling yourself, your service and your company. 
What is an elevator pitch?
Think of the elevator pitch as your personal 20-second television commercial. An easy to understand and concisely delivered summary designed to promote you and your services to potential [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=travelwatch.wordpress.com&blog=311524&post=59&subd=travelwatch&ref=&feed=1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Frank</media:title>
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		<item>
		<title>Another technology passed you by? Well… maybe not (yet).</title>
		<link>http://travelwatch.wordpress.com/2007/05/31/another-technology-passed-you-by-well%e2%80%a6-maybe-not-yet/</link>
		<comments>http://travelwatch.wordpress.com/2007/05/31/another-technology-passed-you-by-well%e2%80%a6-maybe-not-yet/#comments</comments>
		<pubDate>Thu, 31 May 2007 13:53:10 +0000</pubDate>
		<dc:creator>Frank</dc:creator>
		
		<guid isPermaLink="false">http://travelwatch.wordpress.com/2007/05/31/another-technology-passed-you-by-well%e2%80%a6-maybe-not-yet/</guid>
		<description><![CDATA[Travel agents are just getting round to collecting emails for marketing purposes and now the guru’s are telling us email is dying and being replaced by RSS! For those of you that read this geeky stuff you have probably noticed that every article starts with a lengthy and detailed explanation of what RSS is and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=travelwatch.wordpress.com&blog=311524&post=58&subd=travelwatch&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://travelwatch.wordpress.com/2007/05/31/another-technology-passed-you-by-well%e2%80%a6-maybe-not-yet/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Frank</media:title>
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		<item>
		<title>Social Newtorking, or just more of the same</title>
		<link>http://travelwatch.wordpress.com/2007/04/30/social-newtorking-or-just-more-of-the-same/</link>
		<comments>http://travelwatch.wordpress.com/2007/04/30/social-newtorking-or-just-more-of-the-same/#comments</comments>
		<pubDate>Mon, 30 Apr 2007 19:49:45 +0000</pubDate>
		<dc:creator>Frank</dc:creator>
				<category><![CDATA[Travel Marketing]]></category>

		<guid isPermaLink="false">http://travelwatch.wordpress.com/2007/04/30/social-newtorking-or-just-more-of-the-same/</guid>
		<description><![CDATA[What’s all this ‘Social Networking’ buzz about, we’ve been doing this forever!
According to Wikipedia a Social Network is a structure made of individuals or organizations that are tied by one or more specific types of relations and serviced by specialized software. In general, social networking services, such as MySpace and Facebook, allow users to create [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=travelwatch.wordpress.com&blog=311524&post=55&subd=travelwatch&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://travelwatch.wordpress.com/2007/04/30/social-newtorking-or-just-more-of-the-same/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Frank</media:title>
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		<title>For Immediate Release</title>
		<link>http://travelwatch.wordpress.com/2007/04/04/for-immediate-release/</link>
		<comments>http://travelwatch.wordpress.com/2007/04/04/for-immediate-release/#comments</comments>
		<pubDate>Wed, 04 Apr 2007 16:07:18 +0000</pubDate>
		<dc:creator>Frank</dc:creator>
				<category><![CDATA[Travel Marketing]]></category>

		<guid isPermaLink="false">http://travelwatch.wordpress.com/2007/04/04/for-immediate-release/</guid>
		<description><![CDATA[As readers of my blog, I wanted you to be the first to be aware of a marketing partnership that my company Travelwatch and Baxter Travel Media (BTM) have put together.
What this means to you is that through BTM, I&#8217;ll be able to gather even more information and statistics critical to the marketing of a [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=travelwatch.wordpress.com&blog=311524&post=53&subd=travelwatch&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://travelwatch.wordpress.com/2007/04/04/for-immediate-release/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Frank</media:title>
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		<title>Urban Legend</title>
		<link>http://travelwatch.wordpress.com/2007/03/28/urban-legend/</link>
		<comments>http://travelwatch.wordpress.com/2007/03/28/urban-legend/#comments</comments>
		<pubDate>Wed, 28 Mar 2007 20:11:27 +0000</pubDate>
		<dc:creator>Frank</dc:creator>
				<category><![CDATA[Travel Marketing]]></category>

		<guid isPermaLink="false">http://travelwatch.wordpress.com/2007/03/28/urban-legend/</guid>
		<description><![CDATA[For quite some time now we’ve been hearing that most people choose to research their holidays online yet book them through a travel agent. For travel agents in our industry, it can almost be classified as an urban legend, one of those bits of news that you love to quote but are afraid to really [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=travelwatch.wordpress.com&blog=311524&post=52&subd=travelwatch&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://travelwatch.wordpress.com/2007/03/28/urban-legend/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/6a464e87b0fa270588d3a90774f30f45?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Frank</media:title>
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		<item>
		<title>No Comment</title>
		<link>http://travelwatch.wordpress.com/2007/02/27/no-comment/</link>
		<comments>http://travelwatch.wordpress.com/2007/02/27/no-comment/#comments</comments>
		<pubDate>Tue, 27 Feb 2007 18:44:38 +0000</pubDate>
		<dc:creator>Frank</dc:creator>
				<category><![CDATA[Travel Marketing]]></category>

		<guid isPermaLink="false">http://travelwatch.wordpress.com/2007/02/27/no-comment/</guid>
		<description><![CDATA[In my last blog I asked for your comments on…  “Let’s say that tour-suppliers decided to provide no commissions, just nets fares. How would you market yourself?” 
As you may have noticed by my stats, my blog is fairly well read so, was it apathy or was it lack of strategy that generated no comments.? A [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=travelwatch.wordpress.com&blog=311524&post=48&subd=travelwatch&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://travelwatch.wordpress.com/2007/02/27/no-comment/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/6a464e87b0fa270588d3a90774f30f45?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Frank</media:title>
		</media:content>
	</item>
		<item>
		<title>What Does and Does Not Work Online</title>
		<link>http://travelwatch.wordpress.com/2007/02/02/what-does-and-does-not-work-online/</link>
		<comments>http://travelwatch.wordpress.com/2007/02/02/what-does-and-does-not-work-online/#comments</comments>
		<pubDate>Fri, 02 Feb 2007 18:04:12 +0000</pubDate>
		<dc:creator>Frank</dc:creator>
				<category><![CDATA[Travel Marketing]]></category>

		<guid isPermaLink="false">http://travelwatch.wordpress.com/2007/02/02/what-does-and-does-not-work-online/</guid>
		<description><![CDATA[
Here are some interesting results regarding what does and does not work online.
I&#8217;m referring to a anual report created by Ad:Tech &#38; MarketingSherpa that asks  online marketers what marketing tactics worked for them in 2006 and what they expected to concentrate their time and spending on, in the months ahead.
It’s important to keep in mind that [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=travelwatch.wordpress.com&blog=311524&post=46&subd=travelwatch&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://travelwatch.wordpress.com/2007/02/02/what-does-and-does-not-work-online/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/6a464e87b0fa270588d3a90774f30f45?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Frank</media:title>
		</media:content>

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			<media:title type="html">y/e advertising stats</media:title>
		</media:content>
	</item>
		<item>
		<title>Belated Resolutions</title>
		<link>http://travelwatch.wordpress.com/2007/01/17/belated-resolutions/</link>
		<comments>http://travelwatch.wordpress.com/2007/01/17/belated-resolutions/#comments</comments>
		<pubDate>Wed, 17 Jan 2007 21:18:05 +0000</pubDate>
		<dc:creator>Frank</dc:creator>
		
		<guid isPermaLink="false">http://travelwatch.wordpress.com/2007/01/17/belated-resolutions/</guid>
		<description><![CDATA[I&#8217;ve been a bad boy! I didn’t even bother to wish everyone happy holidays and here we are… mid-January already! 
Ok, here&#8217;s a quickie, my suggestions for your top 5 Travel eMail Marketing Resolutions:

Put a guest sign up book on your counter and ask everyone for their emails. (Don’t forget to save them in your database [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=travelwatch.wordpress.com&blog=311524&post=37&subd=travelwatch&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://travelwatch.wordpress.com/2007/01/17/belated-resolutions/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/6a464e87b0fa270588d3a90774f30f45?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Frank</media:title>
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		<item>
		<title>Last of the boring stuff!</title>
		<link>http://travelwatch.wordpress.com/2006/11/28/last-of-the-boring-stuff/</link>
		<comments>http://travelwatch.wordpress.com/2006/11/28/last-of-the-boring-stuff/#comments</comments>
		<pubDate>Tue, 28 Nov 2006 20:22:40 +0000</pubDate>
		<dc:creator>Frank</dc:creator>
		
		<guid isPermaLink="false">http://travelwatch.wordpress.com/2006/11/28/last-of-the-boring-stuff/</guid>
		<description><![CDATA[Last week I wrote about why it makes sense to outsource your eMarketing to a professional company. But let’s say that you want to send out just a few emails and you don’t want to hire Travelwatch to do it. Here are a few tips to use so you don’t get stuck in spam filters. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=travelwatch.wordpress.com&blog=311524&post=34&subd=travelwatch&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://travelwatch.wordpress.com/2006/11/28/last-of-the-boring-stuff/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/6a464e87b0fa270588d3a90774f30f45?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Frank</media:title>
		</media:content>
	</item>
		<item>
		<title>This is really boring stuff…</title>
		<link>http://travelwatch.wordpress.com/2006/11/17/this-is-really-boring-stuff%e2%80%a6/</link>
		<comments>http://travelwatch.wordpress.com/2006/11/17/this-is-really-boring-stuff%e2%80%a6/#comments</comments>
		<pubDate>Fri, 17 Nov 2006 17:20:12 +0000</pubDate>
		<dc:creator>Frank</dc:creator>
		
		<guid isPermaLink="false">http://travelwatch.wordpress.com/2006/11/17/this-is-really-boring-stuff%e2%80%a6/</guid>
		<description><![CDATA[I caution you, reading this is about as much fun as chewing on tin foil but it falls into the ‘you need to know’ category. 
So…why would I run a business that sends emails on travel agents’ behalf when they can do it on their own for free?

Because they don’t! (Most of the ones that [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=travelwatch.wordpress.com&blog=311524&post=33&subd=travelwatch&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://travelwatch.wordpress.com/2006/11/17/this-is-really-boring-stuff%e2%80%a6/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
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			<media:title type="html">Frank</media:title>
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