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	<title>Travelwatch</title>
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	<link>http://travelwatch.wordpress.com</link>
	<description>Travel Industry Marketing &#38; Apps Commentary</description>
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		<title>Travelwatch</title>
		<link>http://travelwatch.wordpress.com</link>
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		<title>It&#8217;s all about your travel audience, not you!</title>
		<link>http://travelwatch.wordpress.com/2012/01/20/its-all-about-your-travel-audience-not-you/</link>
		<comments>http://travelwatch.wordpress.com/2012/01/20/its-all-about-your-travel-audience-not-you/#comments</comments>
		<pubDate>Fri, 20 Jan 2012 20:55:39 +0000</pubDate>
		<dc:creator>Frank</dc:creator>
				<category><![CDATA[Facebook travel]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[tourism industry]]></category>
		<category><![CDATA[tourism marketing]]></category>
		<category><![CDATA[travel emarketing]]></category>
		<category><![CDATA[travel industry]]></category>
		<category><![CDATA[travel marketing strategies]]></category>
		<category><![CDATA[travel sales]]></category>
		<category><![CDATA[Travel videos]]></category>

		<guid isPermaLink="false">http://travelwatch.wordpress.com/?p=129</guid>
		<description><![CDATA[If you’ve been following my Facebook posts, you’ll know how much of a video fan I am for selling leisure travel. I have posted several articles about the rising popularity of video &#8211; over two billion videos are downloaded every day on YouTube bla, bla, bla&#8230; But what does it mean to leisure travel &#8211; [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=travelwatch.wordpress.com&amp;blog=311524&amp;post=129&amp;subd=travelwatch&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Frank</media:title>
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		<item>
		<title>3 simple questions to determine if Social Media is right for your small business</title>
		<link>http://travelwatch.wordpress.com/2012/01/06/3-simple-questions-to-determine-if-social-media-is-right-for-your-small-business/</link>
		<comments>http://travelwatch.wordpress.com/2012/01/06/3-simple-questions-to-determine-if-social-media-is-right-for-your-small-business/#comments</comments>
		<pubDate>Fri, 06 Jan 2012 16:59:51 +0000</pubDate>
		<dc:creator>Frank</dc:creator>
				<category><![CDATA[home based travel business]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[travel business]]></category>

		<guid isPermaLink="false">http://travelwatch.wordpress.com/?p=126</guid>
		<description><![CDATA[I’ve read and been told that all the metrics to measure social media results are in place. Maybe… but it seems to me you need a couple of experts and a stats department to interpret those metrics. To small businesses, it’s a lot more like alchemy; you really have to believe and be satisfied with [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=travelwatch.wordpress.com&amp;blog=311524&amp;post=126&amp;subd=travelwatch&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://travelwatch.wordpress.com/2012/01/06/3-simple-questions-to-determine-if-social-media-is-right-for-your-small-business/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Frank</media:title>
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		<title>Who’s in charge of Marketing?</title>
		<link>http://travelwatch.wordpress.com/2011/12/16/whos-in-charge-of-marketing/</link>
		<comments>http://travelwatch.wordpress.com/2011/12/16/whos-in-charge-of-marketing/#comments</comments>
		<pubDate>Fri, 16 Dec 2011 15:34:16 +0000</pubDate>
		<dc:creator>Frank</dc:creator>
		
		<guid isPermaLink="false">http://travelwatch.wordpress.com/?p=119</guid>
		<description><![CDATA[In my last post, I outlined recent changes we made here at Travelwatch and I hinted at how survivors in our industry need to constantly tinker with their business. In this post, I’m limiting my comments to the marketing aspect of running a retail travel business. In recent history most agencies have had to move [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=travelwatch.wordpress.com&amp;blog=311524&amp;post=119&amp;subd=travelwatch&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Frank</media:title>
		</media:content>

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			<media:title type="html">SWOT_en</media:title>
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		<item>
		<title>When is the right time to reinvent your business?</title>
		<link>http://travelwatch.wordpress.com/2011/11/21/when-is-the-right-time-to-reinvent-your-business/</link>
		<comments>http://travelwatch.wordpress.com/2011/11/21/when-is-the-right-time-to-reinvent-your-business/#comments</comments>
		<pubDate>Mon, 21 Nov 2011 18:51:19 +0000</pubDate>
		<dc:creator>Frank</dc:creator>
				<category><![CDATA[customer relationship management]]></category>
		<category><![CDATA[home based travel business]]></category>
		<category><![CDATA[marketing online]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[tourism industry]]></category>
		<category><![CDATA[tourism marketing]]></category>
		<category><![CDATA[Travel agent apps]]></category>
		<category><![CDATA[travel crm]]></category>
		<category><![CDATA[travel emarketing]]></category>
		<category><![CDATA[travel industry]]></category>
		<category><![CDATA[travel marketing strategies]]></category>
		<category><![CDATA[travel sales]]></category>
		<category><![CDATA[twitter travel]]></category>

		<guid isPermaLink="false">http://travelwatch.wordpress.com/?p=99</guid>
		<description><![CDATA[Continuously. Always. Never-ending.  Don’t sit back like I did! Six months ago, I got my butt handed to me by my accountant. I had lost two major accounts, one was leaving the consortia business model because it couldn’t make any money and the other was acquired by a larger player with their own emarketing strategies [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=travelwatch.wordpress.com&amp;blog=311524&amp;post=99&amp;subd=travelwatch&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://travelwatch.wordpress.com/2011/11/21/when-is-the-right-time-to-reinvent-your-business/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Frank</media:title>
		</media:content>

		<media:content url="http://travelwatch.files.wordpress.com/2011/11/canstockphoto4261315.jpg" medium="image">
			<media:title type="html">Plan A, Plan B</media:title>
		</media:content>
	</item>
		<item>
		<title>Mailing list growth for the Travel Agent</title>
		<link>http://travelwatch.wordpress.com/2011/03/31/mailing-list-growth-for-the-travel-agent/</link>
		<comments>http://travelwatch.wordpress.com/2011/03/31/mailing-list-growth-for-the-travel-agent/#comments</comments>
		<pubDate>Thu, 31 Mar 2011 14:42:51 +0000</pubDate>
		<dc:creator>Frank</dc:creator>
				<category><![CDATA[customer relationship management]]></category>
		<category><![CDATA[Facebook travel]]></category>
		<category><![CDATA[home based travel business]]></category>
		<category><![CDATA[marketing online]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[tourism industry]]></category>
		<category><![CDATA[tourism marketing]]></category>
		<category><![CDATA[travel crm]]></category>
		<category><![CDATA[travel emarketing]]></category>
		<category><![CDATA[travel industry]]></category>
		<category><![CDATA[travel marketing strategies]]></category>
		<category><![CDATA[travel sales]]></category>
		<category><![CDATA[twitter travel]]></category>

		<guid isPermaLink="false">http://travelwatch.wordpress.com/?p=76</guid>
		<description><![CDATA[Depending on the day and whom you&#8217;re reading, the efficacy of online marketing varies wildly. Some swear by the potential of social media, some insist it’s too hard to monetize or at the very least, track its ROI. One thing most everyone agrees to, is that email marketing (at least for the near future) wins &#8211; hands down! [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=travelwatch.wordpress.com&amp;blog=311524&amp;post=76&amp;subd=travelwatch&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://travelwatch.wordpress.com/2011/03/31/mailing-list-growth-for-the-travel-agent/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/6a464e87b0fa270588d3a90774f30f45?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Frank</media:title>
		</media:content>

		<media:content url="http://travelwatch.files.wordpress.com/2011/03/sherpa.jpg?w=289" medium="image">
			<media:title type="html">sherpa</media:title>
		</media:content>
	</item>
		<item>
		<title>Time Flies!</title>
		<link>http://travelwatch.wordpress.com/2011/01/28/time-flies/</link>
		<comments>http://travelwatch.wordpress.com/2011/01/28/time-flies/#comments</comments>
		<pubDate>Fri, 28 Jan 2011 19:34:56 +0000</pubDate>
		<dc:creator>Frank</dc:creator>
		
		<guid isPermaLink="false">http://travelwatch.wordpress.com/?p=65</guid>
		<description><![CDATA[My last blog was in August of 2007 &#8211; that&#8217;s over 3 years ago. Yup, time flies! I started blogging in 2006 and after about a year of posting to a minimal response, I decided to give it up. I lost my confidence I guess. I thought that what I was writing was of limited interest [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=travelwatch.wordpress.com&amp;blog=311524&amp;post=65&amp;subd=travelwatch&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://travelwatch.wordpress.com/2011/01/28/time-flies/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/6a464e87b0fa270588d3a90774f30f45?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Frank</media:title>
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		<item>
		<title>Everyone needs an elevator pitch</title>
		<link>http://travelwatch.wordpress.com/2007/07/30/everyone-needs-an-elevator-pitch/</link>
		<comments>http://travelwatch.wordpress.com/2007/07/30/everyone-needs-an-elevator-pitch/#comments</comments>
		<pubDate>Mon, 30 Jul 2007 17:34:55 +0000</pubDate>
		<dc:creator>Frank</dc:creator>
		
		<guid isPermaLink="false">http://travelwatch.wordpress.com/2007/07/30/everyone-needs-an-elevator-pitch/</guid>
		<description><![CDATA[My shtick is marketing, not sales but a big part of being and staying in business is selling yourself, your service and your company.  What is an elevator pitch? Think of the elevator pitch as your personal 20-second television commercial. An easy to understand and concisely delivered summary designed to promote you and your services [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=travelwatch.wordpress.com&amp;blog=311524&amp;post=59&amp;subd=travelwatch&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://travelwatch.wordpress.com/2007/07/30/everyone-needs-an-elevator-pitch/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/6a464e87b0fa270588d3a90774f30f45?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Frank</media:title>
		</media:content>
	</item>
		<item>
		<title>Another technology passed you by? Well… maybe not (yet).</title>
		<link>http://travelwatch.wordpress.com/2007/05/31/another-technology-passed-you-by-well%e2%80%a6-maybe-not-yet/</link>
		<comments>http://travelwatch.wordpress.com/2007/05/31/another-technology-passed-you-by-well%e2%80%a6-maybe-not-yet/#comments</comments>
		<pubDate>Thu, 31 May 2007 13:53:10 +0000</pubDate>
		<dc:creator>Frank</dc:creator>
		
		<guid isPermaLink="false">http://travelwatch.wordpress.com/2007/05/31/another-technology-passed-you-by-well%e2%80%a6-maybe-not-yet/</guid>
		<description><![CDATA[Travel agents are just getting round to collecting emails for marketing purposes and now the guru’s are telling us email is dying and being replaced by RSS! For those of you that read this geeky stuff you have probably noticed that every article starts with a lengthy and detailed explanation of what RSS is and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=travelwatch.wordpress.com&amp;blog=311524&amp;post=58&amp;subd=travelwatch&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://travelwatch.wordpress.com/2007/05/31/another-technology-passed-you-by-well%e2%80%a6-maybe-not-yet/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/6a464e87b0fa270588d3a90774f30f45?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Frank</media:title>
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		<item>
		<title>Social Newtorking, or just more of the same</title>
		<link>http://travelwatch.wordpress.com/2007/04/30/social-newtorking-or-just-more-of-the-same/</link>
		<comments>http://travelwatch.wordpress.com/2007/04/30/social-newtorking-or-just-more-of-the-same/#comments</comments>
		<pubDate>Mon, 30 Apr 2007 19:49:45 +0000</pubDate>
		<dc:creator>Frank</dc:creator>
		
		<guid isPermaLink="false">http://travelwatch.wordpress.com/2007/04/30/social-newtorking-or-just-more-of-the-same/</guid>
		<description><![CDATA[What’s all this ‘Social Networking’ buzz about, we’ve been doing this forever! According to Wikipedia a Social Network is a structure made of individuals or organizations that are tied by one or more specific types of relations and serviced by specialized software. In general, social networking services, such as MySpace and Facebook, allow users to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=travelwatch.wordpress.com&amp;blog=311524&amp;post=55&amp;subd=travelwatch&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://travelwatch.wordpress.com/2007/04/30/social-newtorking-or-just-more-of-the-same/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Frank</media:title>
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		<item>
		<title>For Immediate Release</title>
		<link>http://travelwatch.wordpress.com/2007/04/04/for-immediate-release/</link>
		<comments>http://travelwatch.wordpress.com/2007/04/04/for-immediate-release/#comments</comments>
		<pubDate>Wed, 04 Apr 2007 16:07:18 +0000</pubDate>
		<dc:creator>Frank</dc:creator>
		
		<guid isPermaLink="false">http://travelwatch.wordpress.com/2007/04/04/for-immediate-release/</guid>
		<description><![CDATA[As readers of my blog, I wanted you to be the first to be aware of a marketing partnership that my company Travelwatch and Baxter Travel Media (BTM) have put together. What this means to you is that through BTM, I&#8217;ll be able to gather even more information and statistics critical to the marketing of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=travelwatch.wordpress.com&amp;blog=311524&amp;post=53&amp;subd=travelwatch&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://travelwatch.wordpress.com/2007/04/04/for-immediate-release/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Frank</media:title>
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