I’ve been a bad boy! I didn’t even bother to wish everyone happy holidays and here we are… mid-January already!
Ok, here’s a quickie, my suggestions for your top 5 Travel eMail Marketing Resolutions:
- Put a guest sign up book on your counter and ask everyone for their emails. (Don’t forget to save them in your database every night and send them a thank you note the next day).
- Create a calendar of email campaigns for Jan/Feb/Mar and put it on the bulleting board so you don’t forget to do it!
- Touch your customers every 10 days or so!
- Take a small sample of your client list and try different emails, subject lines and content. See where you get the biggest response.
- Every time you get a bounced email, call the recipient and ask for their new email and while you’re at it, ask if they’re going anywhere soon.
Trust them, follow them and you’ll be rich beyond your wildest dreams – well, how about you’ll have a better year than last year.
By the way, the deadline for our new, very expensive, fancy, SEO (search engine optimized) website was Dec 8. Don’t you love those technology deadlines…Hopefully we’ll have it done this weekend! More on that in a later Blog.
And finally… please accept my wishes for a great new year filled with revenue and void of hassles!
Behave,
Frank
